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Etro Home Interiors

Etro, known primarily for the production of fabrics associated with the Middle East, and in particular materials with a paisley pattern, launched the Home Interiors line in cooperation with the Jumbo Group. It is a natural continuation of Etro’s activities to date, which shares both its style and values. At Etro Home Interiors, Italian craftsmanship of the highest order combines contemporary design with classic Etro fabrics. The result is an interior proposal characterised by the brand’s unique style, which has always embodied elegance, creativity and a vivid sense of color.

Etro - inspirations from distant journeys

Etro is a family business – established in 1968, it has specialised in fabrics from the very beginning, especially often using the aforementioned paisley pattern from the Middle East (known in Poland as the “Turkish pattern”). Most of the fabrics produced by Erto contain references to long journeys and exotic destinations. Materials, workmanship and a special flair for prints make Etro unique and very unusual.
Etro Home Interiors’ roots are deeply rooted in textile culture. In 1986, Etro introduced a collection of home accessories and items, thus consolidating its concept of lifestyle.
In addition to fabrics and home accessories, Etro also has its collection of women’s and men’s clothing, as well as perfumes. The company is managed by the founder’s children: Veronica, Jacopo and Kean Etro. Veronica is responsible for the women’s collection, Jacopo is responsible for accessories and fabrics; and Kean – for men’s fragrances and collection.

A new tradition

One has to admit that Etro is a brand like no other: it is a nomadic story in which the power of symbolic language is expressed through the masterful use of fabrics and the essence of the pattern popularized by the company. The Etro Home Interiors collection perfectly embodies the heritage of the fashion brand and the concept of the New Tradition, which combines classic elements with experimentation and innovation.
Erto’s success is based on artisanal know-how and bold experimentation. In 2017, Etro and Jumbo Group began working together to produce and distribute the new Etro Home Interiors line. The interiors of Etro Home will consist of furniture and equipment for the living room, dining room, bedroom and garden furniture consistent with the style, philosophy and heritage of Etro thus filled with colors and patterns. Paisley, the leitmotif of the collection, is reinterpreted to create an evocative elegance. The collection combines tradition with innovation and history with the present, telling the world about Etro.

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