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Il Loft

Il Loft

Il Loft – an Italian company founded by Giorgia Saporiti in 1994 – is a brand that guarantees quality from A to Z, from design, through the concept and production of tailored solutions. Its services are used by sports, music and show business celebrities, as well as for entrepreneurs, collectors and personalities of the financial world, for whom the company creates exclusive interiors.

Creative visionary Giorgio Saporiti

Giorgio Saporiti, who for many years was the co-owner and artistic director of Saporiti Italia, worked for 15 years with Ottavio Missoni on fashion projects and textile products (carpets and tapestries).

Saporiti showed great sensitivity from an early age – as a child he admired the variety of colors, sounds and tastes of nature. In his adult life he was stunned by the masterpieces of great architects such as Gio Ponti and Marco Zanuso, Frank Lloyd Wright, Mies van der Rohe and Oscar Niemeyer.

The search for beauty in all its forms was what always motivated Giorgio Saporiti. The architect and designer, in love with colors, has become a successful entrepreneur and a living “antenna” for trends in design and fashion. Some people even refer to it as an “idea generating machine” – today it would probably be honored as a trendsetter.

His world of fabrics, furniture and interiors seems to be constantly renewing; Saporiti itself has the amazing ability to combine current trends with timelessness. Rational, clean lines can evoke emotions, color palettes blend with each other, combinations are often dangerous, but always ensure perfect harmony. These are the features that contributed to the success of his company.

Il Loft: method in madness

Currently, Il Loft has dozens of stores on five continents, with thousands of products in them. The company has designed interiors for many sports, music and show business celebrities, as well as for entrepreneurs, collectors and personalities of the financial world.

What is the recipe for success and the recipe for founder’s success? Saporiti says that all furniture and interiors should be designed to reflect the customer’s taste and soul. This way, the customer will be happy to be living in them.

All Il Loft furniture, accessories and decors are designed and manufactured in the Gallarate factory west of Milan. It is here that a team of specialized craftsmen processes wood, steel and plastics. It is here that qualified experts weave, color, combine fabrics and upholstery seats padded with polyurethane or Dacron. Finally, it is from here that design teams go all over the world – to the United States, Russia, the Middle East and many places in Europe – to meet the expectations of the most demanding customers.

The true passion and love for color that has always characterized the work of Giorgio Saporiti, as well as the guarantee of 100% Made in Italy craftsmanship make Il Loft beautifully praise Italian design all over the world. It will not be an exaggeration to say that each piece of furniture is a living witness to how tradition and modernity can attract each other to create something amazing and unique.

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