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Il Loft

Il Loft

Il Loft – an Italian company founded by Giorgio Saporiti in 1994 – is a brand that guarantees quality from A to Z, from design, through the concept to production of tailored solutions. Its services are used by celebrities of sport, music and show business, as well as entrepreneurs, collectors and personalities of the financial world, for whom the company creates exclusive interiors. It is undoubtedly a designer brand par excellence, extremely popular in the USA and Japan due to its unparalleled quality, sophisticated style and uniqueness of designs. The products with the Il Loft logo are used by the best and most recognized architects in the world.

Creative visionary Giorgio Saporiti

Giorgio Saporiti, for many years the co-owner and artistic director of Saporiti Italia, worked for 15 years with Ottavio Missoni on fashion projects and textile products (carpets and tapestries).
Saporiti showed great sensitivity from an early age – as a child he admired the variety of colors, sounds and tastes of nature. In his adult life, he was stunned by the masterpieces of great architects such as Gio Ponti and Marco Zanuso, Frank Lloyd Wright, Mies van der Rohe or Oscar Niemeyer.
The search for beauty in all its forms was what always motivated Giorgio Saporiti. The architect and designer, in love with colors, has become a successful entrepreneur and a living “antenna” for trends in design and fashion. Some people even refer to him as an “idea generating machine” – today he would probably be called a trendsetter.
His world of fabrics, furniture and interiors seems to be constantly renewing; Saporiti himself has the amazing ability to combine current trends with timelessness. Rational, clean lines can evoke emotions, color palettes blend with each other, combinations are often dangerous, but always ensure perfect harmony. These are the features that contributed to the success of his company.

Il Loft: method in madness

Currently, Il Loft has dozens of stores on five continents, with thousands of products in them. The company has designed interiors for many sports, music and show business celebrities, as well as for entrepreneurs, collectors and personalities of the financial world.
What is the founder’s recipe for success? Saporiti says that all furniture and interiors should be designed to reflect the customer’s taste and soul. This way, the customer will be happy to live in them.
All Il Loft furniture, accessories and decors are designed and manufactured in the Gallarate factory west of Milan. It is there that a team of specialized craftsmen processes wood, steel and plastics. It is there that qualified experts weave, color, combine fabrics and upholstery seats padded with polyurethane or Dacron. Finally, it is from there that design teams depart to go all over the world – to the United States, Russia, the Middle East and many places in Europe – to meet the expectations of the most demanding customers.
The true passion and love for color, which has always characterized the work of Giorgio Saporiti, as well as the guarantee of production based on 100% Made in Italy craftsmanship, make Il Loft beautifully praise Italian design all over the world. It will not be an exaggeration to say that each piece of furniture is a living testimony of how tradition and modernity can attract each other to create something amazing and unique.

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